The Hype Machine – Savior of the Music Industry


Since the birth of MTV until around early 2006, the music industry has been churning out some of the worst tunes ever to be heard by human ears. Aside from a few diamonds in the rough keeping us sane, music producers have been sputtering salmonella-induced diarrhea into our virgin earholes. The loss of 90s music legends such as Tupac and Biggie has further driven the world into a music-deprived, downward spiral.

It doesn’t take a genius to figure out there are a few [practically invincible] radio promoters who constantly replay songs that make you want to swan dive into a wood-chipper (see Ke$ha). This aggressively funded feedback-loop of promoting shitty songs through the radio has caused a monopolization of  money and power in the music industry towards—frankly—the worst musicians. Adding insult to injury, these shit-head “superstars” are stealing music from less-popular, more-talented musicians. Perhaps the only thing worse than the musicians themselves are these goon-squad radio hosts who make useless comments during the transition from Rihanna to Miley Cyrus. Music producers have become motivated by greed more than ever and have lost sight of what makes music the most beautiful phenomenon the human race has ever come to be associated with. Luckily for us, music’s messiah has quietly arrived, and gained some serious steam.


The Hype Machine—a conglomerate of independent music blogs with a remarkably friendly user interface—has offered its tender loving care for our poor ears. The Hype Machine, or “Hypem,” posts free music to stream from over a thousand reputable music blogs of all kinds of genres; music created by real, starving musicians that put their heart and soul into every measure.

Hypem allows users to “love” a song that they hear, saving the song into the user’s personal playlist; this feature allows for a network effect of music between a user and his/her friends. Users can choose several feed options that range from music “loved” by the user, music “loved” by friends, music posted by certain blogs, most popular music, most recent music, and combinations of the previously mentioned. The versatility of Hypem allows for–when desired–a random stream that resembles a radio station, a selective stream that resembles your own iTunes playlists, or a stream that gives you something in between. Oh yeah, I forgot to mention–there are no commercial interruptions. Blow me, Pandora.

And the music! Oh my god. Finally someone (you can thank Anthony Volodkin) used their coding talent to make a smart user interface for good music. Hypem has so much good music for so many different genres and subgenres. I personally enjoy a relatively wide range of music genres based on mood and circumstance, but I really love when an artist can masterfully blend elements from multiple genres into one song. One group that I’ve discovered using Hypem is the young French duo, Klingande. Klingande has only put forth two singles through Hypem blogs, but these songs are incredibly well produced. Klingande combines the contagiously energetic feel of house music with the warm soul-soothing sounds of jazz in their two songs: Jubel and Punga. Jubel is amaaaaaazing. Listen to that song and tell me you don’t feel the storyboard of emotions that are portrayed through not only the simple vocals, but the tone and depth of the instruments used—it is breathtaking. I’ve listened to it hundreds of times already and I still feel the same deep connection to the song that I did when I listened to the song for the first time. Nothing on the radio compares to music of this quality. Lately, the closest thing to an emotional connection I’ve had with mainstream music is the sudden urge to repeatedly stab myself in the face whenever I hear Drake’s voice.

I’ve been avidly using Hypem for about 5 years now and I’ve grown a deep appreciation for how it has enhanced the way I obtain the music I listen to. I have 12 close friends with whom I highly trust for their taste in music, and have been sharing music with them over the past few years through Hypem. While we live far from each other in locations all over the US, our “Hypem group” has kept us connected through music. I can’t even begin to say how many times I’ve put on a song (that I discovered through Hypem) at a party and have had people flocking to ask me what the name of the song is. It makes me immensely proud that Hypem has picked up a ton of momentum over the past few years. Do yourself a favor and improve the quality of the music you listen to; it’s completely free–what do you have to lose? Good music can benefit you in so many more ways than you can imagine.

It might even change your life.

– The Homies up in Thugz Mansion